Have you ever launched a fresh marketing campaign—whether through direct mail, newspaper ads, or Facebook—and found yourself eagerly anticipating the phone to ring, only to experience disappointment as it remains silent? Alternatively, perhaps the phone does ring, appointments are set, and a few units are sold, but the results fall far short of your expectations given the investment made.

As you reflect on the outcomes, a crucial question arises: How many interactions have you had with potential patients?

SalesForce suggests that it takes six to eight touchpoints to establish a genuine sales lead. Each interaction, such as receiving a direct mail piece or encountering a newspaper ad, counts as one touchpoint. In the realm of omnichannel marketing, employing a multifaceted strategy aims to maximize the visibility of your practice, maintain a consistent brand image, and enhance the overall customer experience. Leveraging a digital marketing agency in Southern Colorado can solidify your practice’s name and brand in the minds of potential customers, ensuring lasting recall.

Before delving into the intricacies of your marketing plan, consider these key questions:

1. How frequently do potential customers encounter your practice in advertisements?
2. How diverse are the channels you utilize in your marketing efforts?
3. How many competitors operate in your target area?
4. Are you meticulously tracking the sources of referrals and leads?
5. Do you identify your most effective marketing tool?
6. How do most new patients discover your practice?

Addressing these questions can pinpoint areas where your current marketing strategy may be lacking and unveil creative approaches to connect with your audience. The third question is particularly crucial; in areas with heightened competition, maintaining a consistent and constant marketing program is essential for your practice to stand out and stay ahead. Establishing brand awareness is instrumental in attracting patients through your doors.

Now, let’s delve into the concept of a multi-touch marketing campaign and its workings. Picture flipping through your favorite magazine, encountering an ad offering a fall festival coupon for a local amusement park. While this may pique your interest, a single touchpoint like this ad might be easily forgotten. Contrastingly, imagine encountering the ad in the morning, hearing a radio commercial for the same amusement park in the evening, and spotting another ad on the highway—all within close succession.

Following the six to eight touchpoint rule, you become significantly more likely to seek out the coupon in the ad. Although this example is expansive, the underlying principles remain constant: multiple communication channels, close proximity, and consistency. Each ad serves as a follow-up to the previous one, ensuring that your brand remains at the forefront of potential customers’ minds. For your practice, this could resemble a phone call follow-up to a database mailer, an email complementing a direct mail piece, or a Facebook ad mirroring a print ad. Achieving this multifaceted approach necessitates a comprehensive and consistent marketing plan utilizing various communication sources.

If you recognize room for improvement or seek a comprehensive marketing plan, don’t hesitate to reach out to Mountain Peak Marketing’s team. We can assist you in crafting a strategy guaranteed to elevate brand awareness, increase opportunities, and drive sales. Contact us today!